Neuberger Berman Private Equity
New fund experience within Neuberger Berman’s system.
Role
Lead UX/UI
Timeline
8 weeks
Scope
IA, templates, content hierarchy, handoff
Problem
Launch NBPE without fragmenting the parent brand.
What I did
Led the digital launch: IA and templates for NAV, factsheets and insights, content hierarchy, application of the parent brand system, and handover.
Outcome
A new fund presented within a familiar NB experience, with clearer access to documents and performance information.
The Process & Outcome
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Neuberger Berman faced a nuanced challenge: to introduce the NBPE fund in a way that resonated with existing and potential investors while maintaining the integrity and essence of the parent brand. The goal was to craft a digital experience that felt both fresh and familiar, extending the legacy of Neuberger Berman into this new venture.
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Our exploration began with a deep dive into the Neuberger Berman brand, understanding its history, values, and the expectations of its clientele. Through comprehensive research, data collection, and market analysis, we aimed to gather insights that would inform a digital strategy tailored to the unique narrative of NBPE.
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With a solid foundation of insights, the creative phase unfolded. The challenge was to distill the essence of Neuberger Berman into the digital presence of NBPE, ensuring that every element—from typography to imagery—echoed the parent brand while highlighting the unique aspects of the new fund.
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The result was a digital experience that perfectly encapsulates the NBPE fund within the Neuberger Berman universe. By carefully curating content, design elements, and user journeys, we created a platform that not only introduces the NBPE fund but also reinforces the Neuberger Berman brand, ensuring a cohesive and engaging experience for all users.
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The launch of the NBPE fund's digital presence marked a significant milestone for Neuberger Berman. With a digital experience that effectively balances the new with the familiar, Neuberger Berman Private Equity is now poised to engage a broader audience, inviting them to be part of this exciting new chapter.
Conclusion
The Neuberger Berman NBPE project stands as a testament to the power of thoughtful digital storytelling in the financial sector.
If you're seeking to unveil a new product or enhance your brand's digital narrative, let's connect. Together, we can craft a digital experience that resonates with your audience and elevates your brand.
