Murphy Wealth

Distinctive brand & clearer service journeys.

Role
Co-Lead UX/UI 

Timeline
4 weeks 

Scope
Brand refresh, IA, component library, responsive UI, dev handover

Problem
Generic brand; confusing site, users couldn’t grasp services or next steps.

What I did

Co-led rebrand and website tone and visual identity, IA, UX/UI for key pages and app landing, responsive layouts, and dev handover.


Outcome

A distinctive (quirky yet professional) brand presence with clearer service storytelling across the site.

"Murphy Wealth" homepage displayed on a laptop screen, focusing on personal financial advice with a French bulldog as a visual element, set against a clean, professional background.

The Process & Outcome

  • Murphy Wealth stood at a crossroads, seeking a delicate balance between the quirky and the corporate. The challenge was to craft a visual identity that catches the eye, resonates with the audience, and upholds the firm's professional integrity

  • Our adventure began with a deep dive into the world of wealth management. Through meticulous research, data collection, and analysis, we sought to understand the industry's pulse and the unique position of Murphy Wealth within it. This phase was about laying the groundwork for a brand identity that would be distinctively Murphy Wealth

  • With insights in hand, the creative process took flight. Sketching ideas, playing with color palettes, and experimenting with typography, we aimed to capture the essence of Murphy Wealth's unique approach. The goal was not just a new look, but a complete brand experience that speaks to the heart of their clientele

  • The result was a harmonious blend of quirkiness and professionalism. Every design element, from the website layout to the brand logo, was carefully chosen to reflect Murphy Wealth's innovative spirit and commitment to excellence. The new brand identity was not just seen; it was felt.

  • The transformation of Murphy Wealth's brand and digital presence marked a new chapter for the firm. The fresh, quirky, yet professional image opened doors to engaging more deeply with existing clients and catching the eyes of potential ones. It was a testament to the power of a brand that truly represents its values and vision.

"Be Yourself" webpage segment showcasing a playful French bulldog looking upwards, with a bold magenta circle in the background. The page emphasizes individual uniqueness and personal financial planning
"Murphy Wealth App" promotional section on a webpage, featuring a smartphone displaying colorful financial graphs and a pie chart, adjacent to a dartboard with a bullseye, symbolizing financial target achievement.
Webpage section titled "Plan. Protect. Grow. Repeat" featuring a cycle of life stages represented by colorful icons, including a child on a homemade go-kart, illustrating the concept of evolving financial plans

Conclusion

The journey with Murphy Wealth was a vivid reminder of how a well-crafted brand identity can redefine a company's presence.

If you're looking to embark on a similar journey of transformation and innovation, let's connect and craft a narrative that's uniquely yours.

Contact me
"Be Yourself" webpage segment showcasing a playful French bulldog looking upwards, with a bold magenta circle in the background. The page emphasizes individual uniqueness and personal financial planning
"Wealth of Learning" webpage section showing colorful alphabet blocks A, B, C, implying foundational knowledge in financial literacy and decision-making.
"Murphy Wealth App" promotional section on a webpage, featuring a smartphone displaying colorful financial graphs and a pie chart, adjacent to a dartboard with a bullseye, symbolizing financial target achievement.
Be Yourself" webpage section with a central image of a green alarm clock, emphasizing the concept of envisioning your life in a decade. The background is minimalistic with abstract green shapes
"Living the Life You Want" webpage section with a young boy on a wooden go-kart wearing a helmet, conveying the message of steering your life towards desired goals with confidence.
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