Icon Film Distribution
Faster discovery across a large film catalogue.
Role
Product/UX/UI
Timeline
8 weeks
Scope
IA, components, UI refresh
Problem
Browsing to key titles was slow; patterns weren’t reusable.
What I did
Led brand refresh and site UX: catalogue IA, reusable card patterns, title/detail page templates, UI system, and dev handover.
Outcome
Faster discovery of key titles and a cohesive, modern brand experience across the catalogue.
The Process
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I reviewed the existing website, film catalogue and visual identity to understand where navigation, content hierarchy and brand consistency were creating friction. This helped define the areas where the experience needed simplification and a stronger reusable structure.
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I reorganised the catalogue and key content paths around how audiences browse and discover films. The aim was to make it easier to move from featured content to individual titles, trailers and supporting information without unnecessary steps.
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I translated the new structure into reusable patterns for film cards, title pages, featured content and supporting modules. This created greater consistency across the site while making future catalogue updates easier to manage.
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I documented responsive behaviour, reusable components and key interaction states for development, then supported implementation to help maintain consistency between the designs and the final website.
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The project reinforced the value of combining information architecture with reusable UI patterns. Rather than treating the redesign as a visual refresh alone, the work created a clearer browsing experience and a structure that could accommodate a growing film catalogue.
Desktop screens
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Desktop screens -
Conclusion
Working on a complex digital experience? I can help simplify journeys, create scalable patterns and design experiences that are easier to use and maintain.
Mobile screens
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Mobile screens -