Faster discovery across a large film catalogue.

Icon Film Distribution faced a pivotal moment—how to refresh its brand to resonate in today's dynamic entertainment market. The challenge was multifaceted: to craft a brand identity that honours Icon's heritage while appealing to contemporary audiences, thereby amplifying their distribution capabilities.

Our adventure began with an in-depth exploration of Icon's legacy and its audience's evolving preferences. Through comprehensive research, data collection, and analysis, we sought to uncover insights that would inform a brand experience tailored to Icon's diverse viewership.

With a wealth of insights at our fingertips, the creative phase unfolded. The mission was to distill Icon's essence into a brand identity that speaks to both its illustrious past and its forward-looking ambitions. This phase was about finding that perfect balance between nostalgia and innovation.

The culmination of our efforts was a revitalised brand identity for Icon Film Distribution. By weaving together a contemporary aesthetic with nods to Icon's cinematic heritage, we crafted a brand experience designed to captivate and engage. This new identity was not just a visual makeover; it was a strategic tool aimed at building a powerful, loyal audience for Icon.

The reimagined brand for Icon Film Distribution marked a new era for the company. With a brand identity that effectively bridges the gap between tradition and modernity, Icon is now poised to connect with audiences in more meaningful ways, ensuring their award-winning cinema reaches even wider audiences. This project underscored the power of a well-conceived brand to transform audience engagement and distribution success.