Icon Film Distribution

Faster discovery across a large film catalogue.

Role
Product/UX/UI 

Timeline
8 weeks 

Scope
IA, components, UI refresh

Problem
Browsing to key titles was slow; patterns weren’t reusable.

What I did

Led brand refresh and site UX: catalogue IA, reusable card patterns, title/detail page templates, UI system, and dev handover.


Outcome

Faster discovery of key titles and a cohesive, modern brand experience across the catalogue.

Film catalogue page showing title cards and filters on desktop.

The Process

Desktop screens

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Desktop screens -

Synopsis section for Apocalypto with plot summary and details.
About section describing Icon Film Distribution and its film catalogue
Featured trailers module with film thumbnails and carousel navigation.

Conclusion

Working on a complex digital experience? I can help simplify journeys, create scalable patterns and design experiences that are easier to use and maintain.

Mobile screens

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Mobile screens -

Mobile web interface for the film Apocalypto, featuring a play button overlay on a still of the aforementioned scene from the film, with the film's title and Icon Film Distribution logo at the top.
Mobile Web page section titled 'Gallery' with a navigation arrow, showing a thumbnail from Apocalypto of indigenous people in traditional attire engaging in what appears to be a ritual dance.
Mobile Official movie poster for Apocalypto a movie by Mel Gibson's Apocalypto, showcasing a silhouetted figure running in front of a Maya pyramid under a stormy sky, with the tagline 'No one can outrun their destiny.
Web page section with a title 'About' describing Icon Film Distribution as an independent distributor of prestigious films and an iconic collection of award-winning cinema
Mobile Synopsis section for Apocalypto on a web page, detailing the plot about a peaceful Maya tribe attacked by warriors seeking slaves for sacrifice, with Jaguar Paw's story of survival and protecting his family highlighted.
Web page section titled 'Further Titles / Our Films' with movie thumbnails, including 'We Were Soldiers' and 'Nowhere Boy,' as part of the film portfolio.
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