Icon Film Distribution

Faster discovery across a large film catalogue.

Role: Product/UX/UI 

Timeline: 8 weeks 

Scope: IA, components, UI refresh

Problem: Browsing to key titles was slow; patterns weren’t reusable.

What I did

Led brand refresh and site UX: catalogue IA, reusable card patterns, title/detail page templates, UI system, and dev handover.


Outcome

Faster discovery of key titles and a cohesive, modern brand experience across the catalogue.

Web design portfolio example displayed on a laptop screen, showcasing a user-friendly interface with film selections such as 'Apocalypto', '30 Days of Night', 'Drive', and 'It Follows', with clear visuals and navigation cues.

The Process and Outcome

  • Icon Film Distribution faced a pivotal moment—how to refresh its brand to resonate in today's dynamic entertainment market. The challenge was multifaceted: to craft a brand identity that honours Icon's heritage while appealing to contemporary audiences, thereby amplifying their distribution capabilities.

  • Our adventure began with an in-depth exploration of Icon's legacy and its audience's evolving preferences. Through comprehensive research, data collection, and analysis, we sought to uncover insights that would inform a brand experience tailored to Icon's diverse viewership.

  • With a wealth of insights at our fingertips, the creative phase unfolded. The mission was to distill Icon's essence into a brand identity that speaks to both its illustrious past and its forward-looking ambitions. This phase was about finding that perfect balance between nostalgia and innovation.

  • The culmination of our efforts was a revitalised brand identity for Icon Film Distribution. By weaving together a contemporary aesthetic with nods to Icon's cinematic heritage, we crafted a brand experience designed to captivate and engage. This new identity was not just a visual makeover; it was a strategic tool aimed at building a powerful, loyal audience for Icon.

  • The reimagined brand for Icon Film Distribution marked a new era for the company. With a brand identity that effectively bridges the gap between tradition and modernity, Icon is now poised to connect with audiences in more meaningful ways, ensuring their award-winning cinema reaches even wider audiences. This project underscored the power of a well-conceived brand to transform audience engagement and distribution success.

Split-screen image displaying on the left, the atmospheric movie poster for 'Apocalypto' with a silhouette of a man running and Maya pyramids in the background, and on the right, a text synopsis and awards section for the film with a download press
Elegant wide-screen web page design featuring a minimalist 'About Us' section for Icon Film Distribution, with a brief description of the company as an independent distributor of prestigious film, using a clean, stylish font and layout.
Web design sample of a film distribution site featuring a section titled 'Featured Trailers / Our Films' with thumbnails for 'The Nice Guys', 'Bridge to Terabithia', and 'Nowhere Boy', including play buttons and navigation arrows for a clean

Conclusion

The journey with Icon Film Distribution was a testament to the transformative power of branding in the entertainment industry.

If you're looking to breathe new life into your brand or connect with your audience on a deeper level, let's connect. Together, we can craft a brand story that resonates, engages, and endures.

Mobile web interface for the film Apocalypto, featuring a play button overlay on a still of the aforementioned scene from the film, with the film's title and Icon Film Distribution logo at the top.
Web page section titled 'Gallery' with a navigation arrow, showing a thumbnail from Apocalypto of indigenous people in traditional attire engaging in what appears to be a ritual dance.
Official movie poster for Mel Gibson's Apocalypto, showcasing a silhouetted figure running in front of a Maya pyramid under a stormy sky, with the tagline 'No one can outrun their destiny.
Web page section with a title 'About' describing Icon Film Distribution as an independent distributor of prestigious films and an iconic collection of award-winning cinema
Synopsis section for Apocalypto on a web page, detailing the plot about a peaceful Maya tribe attacked by warriors seeking slaves for sacrifice, with Jaguar Paw's story of survival and protecting his family highlighted.
Web page section titled 'Further Titles / Our Films' with movie thumbnails, including 'We Were Soldiers' and 'Nowhere Boy,' as part of the film portfolio.
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