Neuberger Berman Private Equity

NBPE: A New Chapter for Neuberger Berman Private Equity.

Strategy
Branding
UX/UI Design
Website

Embark on the journey of Neuberger Berman, a distinguished private investment management firm, as we introduce the NBPE — Neuberger Berman Private Equity Partners Fund. This project was not just about launching a new fund; it was about weaving the new offering seamlessly into the fabric of an established brand, ensuring a coherent and compelling digital narrative.

A section of a financial services website showcasing the latest factsheet with share price and NAV data, and a play button indicating a video, with a blurred background image of professionals walking through a glass building.

The Process and Outcome

  • Neuberger Berman faced a nuanced challenge: to introduce the NBPE fund in a way that resonated with existing and potential investors while maintaining the integrity and essence of the parent brand. The goal was to craft a digital experience that felt both fresh and familiar, extending the legacy of Neuberger Berman into this new venture.

  • Our exploration began with a deep dive into the Neuberger Berman brand, understanding its history, values, and the expectations of its clientele. Through comprehensive research, data collection, and market analysis, we aimed to gather insights that would inform a digital strategy tailored to the unique narrative of NBPE.

  • With a solid foundation of insights, the creative phase unfolded. The challenge was to distill the essence of Neuberger Berman into the digital presence of NBPE, ensuring that every element—from typography to imagery—echoed the parent brand while highlighting the unique aspects of the new fund.

  • The result was a digital experience that perfectly encapsulates the NBPE fund within the Neuberger Berman universe. By carefully curating content, design elements, and user journeys, we created a platform that not only introduces the NBPE fund but also reinforces the Neuberger Berman brand, ensuring a cohesive and engaging experience for all users.

  • The launch of the NBPE fund's digital presence marked a significant milestone for Neuberger Berman. With a digital experience that effectively balances the new with the familiar, Neuberger Berman Private Equity is now poised to engage a broader audience, inviting them to be part of this exciting new chapter.

A detailed section on "ESG IN PRIVATE EQUITY" highlighting Neuberger Berman's experience in responsible investing, with a photo of a woman in a video still who appears to be giving a presentation.
A fullscreen shot of a financial webpage with a navigation bar at the top, a large title about ESG in private markets, a feature article by Jennifer Signori, and social media sharing icons, set against a background image of a corporate meeting
A compilation of "LATEST INSIGHTS & RESEARCH" articles featuring images and titles about ESG in private markets, a Petsmart feature, and a co-investment opportunity by Edison, with a visual theme of professional settings and research focus.

Conclusion

The Neuberger Berman NBPE project stands as a testament to the power of thoughtful digital storytelling in the financial sector.

If you're seeking to unveil a new product or enhance your brand's digital narrative, let's connect. Together, we can craft a digital experience that resonates with your audience and elevates your brand

An information section titled "OUR PORTFOLIO" describing the global investment sectors covered by the team, with a photo of a satellite orbiting Earth, illustrating the scope of their technological investments.
A section of a financial services website showcasing the latest factsheet with share price and NAV data, and a play button indicating a video, with a blurred background image of professionals walking through a glass building.
A promotional graphic for NB Private Equity Partners announcing the December monthly NAV with a play button icon, suggesting multimedia content, set against a background of optical fibers illuminated with bokeh effect.
A section of a webpage titled "LATEST INSIGHTS & RESEARCH" showing a picture of a golden retriever puppy lying down in a pet store, with a caption about Petsmart by Jennifer Signori and a prompt to read more.
business webpage header with the NB Private Equity Partners logo, featuring a factsheet link and share price information, followed by a title reading "ESG IN PRIVATE MARKETS: INVESTING FOR THE LONG TERM" with a blue tinted image of a business meet
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